Turn passersby into potential customers by drawing them into your store with the help of effective signs that are appealing and easy to read. There are a variety of different types of signs that can be used indoors and outdoors. Exterior signs help draw attention and differentiate landmarks and locations. Interior signs help customers locate merchandise, advertise a promotion and can lead to impulse purchases when added to special displays. Signs can also be ground-mounted or building-mounted and are available in a range of different shapes and sizes. It’s important to choose the right dimensions to cater to the messaging you want to display and in the space that is available.